Naming Conventions and Folder Structure
- Demand.Center helps create consistency by aligning the naming conventions between systems.
- This makes finding items much easier, and means you have direct insight as to how they are linked.
- It also ensures reporting is more effective by structuring your Salesforce campaigns in a Campaign Hierarchy.
- Finally it creates a folder structure in your Marketing Automation System that corresponds to the naming conventions and the campaign hierarchy.
- Both the naming conventions and the folder structures are completely configurable.
