System Aims

Primary System Aims of Demand.Center:​

1. Align Central Marketing, Field Marketing and Marketing Operations to maximize gains from marketing technology investments.​
2. Align marketing strategy and tactical deployment globally.​
3. Improve strategic and tactical decision making through shared insights.​
4. Enable agile global programme delivery and management without additional budgets and resources.​
5. Improve programme production quality, effectiveness and efficiency.​
6. Bring structure, discipline and rigor to the demand creation and lead management process.​
7. Encourage continuous improvement.​

Features:

1. Collaboration:
   • Campaign Focused Collaboration
   • Rollup Campaign Calendar
2. Campaign Orchestration:
   • Customised Automated Briefing and Signoff
   • Task Management for Design, Build & Test
3. Unified Measurement:
   • Hierarchical Campaign Taxonomy
   • Taxonomy Integration with MAP & CRM
4. Field Enablement:
   • Field Friendly Asset Editor
   • Template or Custom Driven Briefing
5. Best Practice:
   • Campaign Playbook Library
   • Digital Asset Library
6. Production Insight:
   • Demand Center Performance Reporting
   • SLA Compliance Auditing & Versioning